I have not been active on social media, probably because I felt that I had nothing important to say. This has changed now.

During the Covid-19 outbreak, I barely left my tiny home office. The solitude led me to ponder existential questions. The suffering of deprived populations and the individuals who lost their jobs amid the pandemic made me think about the challenges that our society faces and will continue to struggle with beyond the pandemic. The pandemic seemed to have worsened the ramifications of economic inequality. With the transition to the virtual workspace and online shopping, the Big Tech firms have grown to dominate many spheres of life. Then, in April 2021, I had an insight: an economic model that is quite distinct from our current economic system, but well aligned with the principles that have been advocated by spiritual guides throughout the history of humankind. To my disappointment, I concluded that I have spent the past couple of decades making great strides in the wrong direction. This insight prompted me to reverse my research agenda and focus on the fair distribution of value rather than on strategies for its accumulation.

In September 2021, I started my sabbatical at Imperial College London, spending most of my time working on a book that describes the problem and the solution. As I elaborated my ideas, I realized that this book not only challenges the consensus in the field of strategic management but also revisits long-held assumptions in the economics discipline. Unlike most of the research on societal grand challenges that calls for traditional remedies such as regulation and legislation that could fix the flaws in our economy, my conclusion was that our economy is unfixable. I admit that offering an alternative economic system can be perceived as radical, but I found it a simpler solution than tampering with the current system that was designed to support the concentration of wealth rather than its distribution. My book, The Cooperative Economy, will be available for pre-order from Routledge in January 2023.