“The Cooperative Economy lays out a thought-provoking alternative to the capitalistic economic model. The book advocates a new economic model predicated on an ethical, community-driven exchange system that relies on collective action to promote societal values. Lavie raises a big “what if” — what would be different if we move from self-interest to collective interest as the guiding assumption of human behavior? The insights on how we could experiment with our platform businesses to yield social and economic outcomes are a core contribution. Lavie brings complex ideas together well and provides a radical solution. The book brims with idealism and projects prosocial behavior as the panacea for capitalistic failures. Can we design and build a better economic system? Lavie makes us reflect: Why not?”